The international tobacco company is working with Bond International Software to deploy the fully hosted online recruitment and talent management software solution.
Imperial Tobacco, which manufactures brands including Lambert & Butler, Regal and Rizla, employs over 38,000 employees globally and in the UK sales and marketing function – where the new system has been rolled out – 30-60 vacancies are typically advertised each year, each one of which can attract 60-70 applications. This creates a huge administrative burden and potential cost that Imperial Tobacco was keen to reduce.
Previously Imperial Tobacco’s recruitment website had only been open to applicants twice a year using a basic email application approach. And the company was missing the opportunity to retain details of applicants on an ongoing basis and develop a candidate talent pool to call upon as and when vacancies arise.
The HR department wanted to develop the employer brand and raise awareness of the career opportunities available to enable Imperial to employ a high calibre of fast-moving consumer-goods (FMCG) candidates it required.
Rebecca Male, HR business partner at Imperial Tobacco UK, said: "By implementing online recruitment, we hope to see an ongoing reduction of the cost per hire and the dependence on recruitment agencies.