Meta’s 4,000 layoffs: a masterclass in leadership failure

"If you suddenly need to let thousands of people go, it’s usually a sign you’ve been asleep at the wheel," says business coach Dominic Monkhouse

When Meta swung the axe on 4,000 employees, it probably expected a bit of noise, and then business as usual. Instead, LinkedIn turned into a wall of ex-Meta staff posting glowing performance reviews and proof that they’d smashed their targets. Awkward.

This wasn’t just a mass layoff, it was a very public lesson in what happens when companies dodge the hard stuff for too long. Because here’s the uncomfortable truth: if you suddenly need to let thousands of people go, it’s usually a sign you’ve been asleep at the wheel for years.

So, what’s the real cost of avoiding tough conversations until they explode in your face? Let’s break it down.

The hidden cost of keeping underperformers

Let’s be honest, keeping low performers around feels easier in the short term. No tough conversations, no awkward exits. But it’s a slow-moving disaster for your business. Productivity sinks, morale nosedives, and your top talent starts looking elsewhere because they’re sick of carrying dead weight.

Nothing poisons a team faster than underperformers coasting alongside high achievers. The solution? Radical candour. That means being brutally honest, but with a dose of humanity. The goal isn’t to hack away at the team when things go south, it’s to tackle performance issues head on, long before you’re forced into a crisis.


1. Set expectations so clear they’re boring

You can’t hold people accountable if they don’t know what ‘good’ looks like. Job descriptions should include actual, measurable KPIs; think of them like school report cards. If expectations are fuzzy, then performance becomes subjective, and trust in leadership tanks.

2. Frequent, specific performance conversations (not yearly torture sessions)

Annual performance reviews? Utterly useless. By the time someone hears “you didn’t meet expectations,” they’ve been missing the mark for months.

Performance feedback should be 'FAST': frequent, ambitious, specific and transparent.

Instead of “nice work,” say, “Your X led to Y, which meant Z happened faster.” See the difference? The more specific the feedback, the more useful it is.

3. Daily huddles, weekly check-ins – make it a habit

Want to eliminate ‘surprise’ underperformance? Have more conversations. Daily huddles and weekly check-ins create a rhythm of constant feedback. The result? Fewer big problems because small issues get tackled early. When feedback is part of the culture, performance doesn’t randomly ‘dip’, it’s course-corrected in real-time.

4. Support before you cut

Not every performance issue is a firing offence. Sometimes, it’s burnout, misalignment or personal struggles. Before you even think about a layoff, ask: 'Have we given this person the right resources, coaching and clarity?' If the answer’s no, the failure might not be theirs – it might be yours.


Read more: Legal lowdown: Getting redundancies right

A structured performance improvement plan (PIP) should be a clear roadmap, not a death sentence. Used properly, it helps struggling employees turn things around before things get ugly.

5. Be transparent. Always.

Layoffs should never come as a shock. Employees deserve to know how decisions are being made and what’s expected of them. When companies operate in secrecy, like Meta just did, it breeds resentment, distrust, and a PR disaster.

 

Leadership accountability: walk the talk

If leaders want openness, they have to live it first. That means:

  • No secretive decision-making
  • No discussing employees behind their backs
  • No dodging hard conversations.

If a leader can’t commit to radical candour, they probably shouldn’t be leading. A high-performance culture isn’t built on hush-hush layoffs, it’s built on transparency, feedback, and actually tackling problems before they explode.

The bottom line

Meta’s layoffs were a leadership failure, not just a business decision. The workforce today expects fairness, clarity, and accountability. Companies that fail to communicate clearly – especially in tough moments – will face backlash, both internally and in public.

Want to avoid this mess? Build a culture of clear expectations, frequent feedback, and radical transparency. Do it right, and you’ll never need a headline-grabbing mass layoff to ‘fix’ what should have been handled years ago.

Because at the end of the day, the way a company handles tough decisions defines its long-term success.

By Dominic Monkhouse, business coach and CEO of Monkhouse and Company