Reckitt Benckiser's Facebook recruitment application aims to educate high-flyers on working for a FMCG group

The Facebook game was developed by Nudge Social Media in partnership with recruitment marketing agency Euro RSCG Riley and RB.

The game enables users to test their business skills within an FMCG corporate environment and work their way up the corporate ladder. Tasks can be taken through emails and phone calls, while budding brand managers can also use their team (made up of their friends) to perform additional jobs. As the game progresses, players can upgrade their office to ensure they have a working environment to match their career status.

The app aims to educate high-flying graduates on what it takes to be a success at RB and how stimulating and challenging it can be. The app will be a long-term element of RB's recruitment strategy and new versions will be implemented as the game develops in the market.

Andraea Dawson-Shepherd, global corporate affairs director at RB, said: "Behind RB's success is a team of innovative people ensuring the company's outperformance. In order to continue our successful growth we need to make ourselves better known among the next generation of people who might consider working with us. We need to let them know what the company has to offer and the type of people who thrive here.

"Facebook is a natural platform for this, and Nudge and Euro RSCG Riley have developed an engaging and challenging application that will give users an insight into the decision-making and responsibilities that come with a career in RB."