EXCLUSIVE: Cable & Wireless' HR department re-organised as 'People and Brand' department
Peter Crush, 04 September 2009
5
5 comment's on this article.Cable and Wireless (C&W), the global telecommunications company, has restructured its HR department, and re-named the function 'People and Brand', HR magazine can exclusively reveal.
Existing HR director Colm Coffey's (pictured) last day at the company was yesterday. His role will not be replaced.
Instead HR will now be led by its director of brand and culture, Mark Beeden, who joined the UK business from an international role in brand and communications in February.
Beeden's areas of responsibility will include HR, resourcing, talent management, culture change, corporate communications and brand management across the business.
Before joining C&W Beeden was director of brand and marketing at Energis and was a senior advisor on change management and communications for Ernst & Young LLP.
It is not yet known where Coffey has moved to, or what he is doing now.
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barry watson - 04 September 2009
If any HR person even mentions the word ' Brand' I personnly will throttle them.This is most definitaly |NOT was HR personnel is about. These people should be working for an Insurance company selling car insurance not a prefessional in house service thats supports managment and staff.
Cable and Wireless should be ashamed ofv themselves sinking ito this level of managemnt speak.
Call me old fashioned if you dare. I have been around this loop more than once and its a recipe for failure.
barry watson - 04 September 2009
If any HR person even mentions the word ' Brand' I personnly will throttle them.This is most definitaly |NOT was HR personnel is about. These people should be working for an Insurance company selling car insurance not a prefessional in house service thats supports managment and staff.
Cable and Wireless should be ashamed of themselves sinking ito this level of managemnt speak.
Call me old fashioned if you dare. I have been around this loop more than once and its a recipe for failure.
Chantal Walton - 04 September 2009
not sure I agree with you there. Assuming "brand management" = marketing and "corporate communications" = PR, there are a lof of similarities with progressive HR. Marketing & PR are all about motivating customers / potential customers to perform in the way you want them to \(ie become loyal to your business and spend lots of money with you and not your competitors). HR essentially does the same - motivates its employees/potential employees to become loyal to you as an employer and devote their energies & time to you, not your competitors. If HR is about motivating people to deliver their best, then marketing is certainly a better fit than the more common finance or operations lines.
Russell Wilkes - 04 September 2009
Customers want service and staff are people. Its that simple. Anything else is pointless PR. Regards. Russell Wilkes
rob fox - 08 September 2009
An innovative and astute change.
For service organisations brand can be defined as the behaviour of people, and so to have accountability for both should help better enable focused brand led change.
Rob Fox
www.engagingideas.co.uk
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