Up front: Glad we did that - Health and safety
04 January 2008
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Who: Network Rail
What: Internal communications campaign
Why: To raise awareness of health and safety
Few jobs can be as dangerous as a railway maintenance - just ask Network Rail. It recorded 30 fatalities between 1995 and 2005, and so decided to raise awareness of health and safety among all of its 15,000 maintenance workers. Enlisting the services of marketing agency Aqueduct it devised an internal communications campaign. This included the production of films highlighting the dangers of working on the track, with ongoing plans to update them every year. The films have proved so popular that the firm's contractors also want to use them. Posters and quizzes were distributed around depots and a new website is on the way. Results show that 70% of staff believe the programme changed the way they think about safety while they work.
"The railways have always been a dangerous place to work, so we needed to get a whole raft of messages to our employees," says Mark Shaoul, Network Rail's head of internal communications. "The campaign really hit the right tone and has proved a great success."
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