News

'If you want to effect strategic change, you must touch people in their everyday lives', says leading HR academic

Tom Newcombe , 21 Jan 2013

strategy

Veronica Hope-Hailey, professor of strategy and HRM, and head of Strategic and International Management group, University of Bath, says that to have effective communication with your employees and deliver strategic change you must touch people in their everyday lives so they can believe you're serious about it.

Hope-Hailey, number 11 on HR magazine's list of Most Influential UK Thinkers 2012, was speaking to the Harvard Business Review on communicating change, leadership in context and the importance of persevering.

The full video is available to watch on HR magazine's own TV channel HRTV

 

 

0 comments on this article

Your comment

Click here to comment

There are no comments submitted yet. Do you have an interesting opinion? Then be the first to post a comment.

In this issue: April 2014
fragment image

Legal aliens: It's law, but not as we know it - would you seek counsel from a big brand?

Fashion forward: SuperGroup's first HRD

Time to celebrate: Flexible working legislation is changing

Health check: Engaging in wellbeing 

MA Business & Leisure Limited © Copyright 2014, All Rights Reserved