Google tops poll of employers graduates most want to work for

David Woods , 25 Apr 2012


Google has taken the top spot of the most desirable employer amongst graduates, with BBC TV at number two, whilst the Secret Intelligence Service (MI6) and the Security Service (MI5) also feature in the top 10.

The findings from the Guardian UK300 compiled by research company Trendence reveals the most desirable employers as voted for by over 25,000 UK students, with the intelligence services, TV companies, charities and big name brands leading the way.

Financial and professional services institutions have been pushed out of the top ten completely this year whereas in 2011, Deloitte, Ernst and Young and PwC all featured.

Significant climbers include Innocent Drinks which was has jumped 94 places to this year's number 10 with Oxfam also moving up 16 places to now stand at number eight. Last year's number one, NHS Graduate Schemes, has dropped to number four whilst 2011's number five, IBM is now at 39.

Further in the list, Rolls-Royce has moved up 39 places from 53 to 14 whilst the John Lewis Partnership has also risen 50 places to number 20 this year.

Kathryn Callow, UK account director at Trendence, said: "This year's findings show that the usually desirable financial services companies have fallen out of favour with current students who are becoming more interested in organisations like Amnesty International and Oxfam. This could well be down to the image crisis that the sector has faced since the downturn and as a result, many students are now looking at the third sector as a valid career path.

"It's also very interesting to see the intelligence services break into the top ten for the first time - again this seems to be an example of a wider trend for today's students to work for an employer who aims to do good and have a positive impact on society."

Despite the public sector undergoing widespread restructuring, the Civil Service Fast Stream is still a popular choice amongst students rising 16 places to number 15 this year.

The annual Trendence Graduate Barometer surveys UK students at 100 universities. The findings aim to provide graduate recruiters with a deep insight into student opinions on factors such as employer brand, career aspirations and preferred communication methods. The results also form the Guardian 300 listings.


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GRB 25 Apr 2012

Who wouldn't want to work for one of the biggest companies in the world with boundless opportunities! This shows we have a swathe of graduates who are ambitious and keen to make their mark in the business world. We'd like as many graduates to realise their potential with the nation's best employers, be they global or local firms, yet the reality is fraught by last minute job hunting and extreme competition sending graduates down many different paths.

Google wants help

Peter Copping 25 Apr 2012

I am pleased to see graduates are interested in responding to Google's talent needs. As an unfortunate user of its products I know Google certainly needs them. But unless they can code I suspect that they stand no chance. Google is a software company... 'lighter than air' as we said in the Naughties

Alex Kavel

Alex Kavel 30 Apr 2012

@Peter its a common misconception that the majority of the team are software engineers and programmers. If you take a look at the job currently advertised you'll see sales, accounts management account for more than 50% of the roles. Google is an advertising company.

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