News
David Woods, 06 Feb 2012
At the start of National Apprenticeships Week, coffee chain Starbucks has unveiled plans to offer apprenticeships for the very first time to young people in England.
The company will offer up to 45 Apprenticeships, in barista skills and customer service, each month in 2012, beginning in London this spring.
The move will help hundreds of young people, with a passion for coffee and customer service, to secure paid employment and acquire new transferable skills. With a very real need to help the young into work these apprenticeships will have a positive impact on the individuals involved and the local communities that will benefit directly.
The apprenticeships are open for young people over 16 years of age including school leavers, and those that have already been working or are seeking to start a new career. They will be completed over a 12 month period and involve on the job and classroom training. If the apprentices wish to stay and build a career with Starbucks they will also have the opportunity to progress to higher level apprenticeships over time.
The move follows an announcement by Starbucks last November to open 300 new stores over the next five years, creating around 5,000 new jobs.
John Hayes, skills minister, said: "With this apprenticeship commitment, Starbucks is giving hundreds of young people both a job and valuable training. Thanks to record investment, combined with tough measures to drive up standards, the Government has created the biggest and best apprenticeships programme in our country's history.
"National Apprenticeships Week is the time to celebrate the countless achievements of learners and employers, and we need more firms like Starbucks to say "you're hired" to a new apprentice."
Kris Engskov, managing director of Starbucks UK & Ireland, said: "At a time of record youth unemployment, we're very pleased to be able to play our part in helping committed young people acquire new skills and paid employment when it's most needed. We have been steadily working towards providing this scheme for young people and believe it's a great way to attract new talent into our business at the same time as improving employee retention and supporting our future growth. This scheme will also create greater expertise within the coffee industry."
2 comments on this article |
Larry Sportello 06 Feb 2012
So they are opening 300 stores over 5 years and the government is going to subsidise its training? I'm sure the 'customer service and barista skills' will be readily transferable to Costa and Cafe Nero, but doesn't Starbucks already do this training (and it is evidently not short of cash)? No wonder Geoff Russell and Simon Waugh resigned over the approach to apprentices.
John Young 07 Feb 2012
It says something when HRs three headline apprenticeship schemes announced today are KFC, McDonalds and now Costa Coffee. Where are the engineering, electronics, even butchery or bakery apprenticeships? How much education does one need in customer care skills to serve a machine made pre-prepared bit of food or drink? Are these apprentices actually getting something transferable or are they being trained to work in one company and nowhere else? If its the latter are the apprentices being conned?
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