News

New study investigates rising tide of work in ‘third places’ that are neither home, nor the company office

HR Editorial, 31 Oct 2011

mobilephone

A new independent research report from ZZA Responsive User Environments has scotched the myth that flexible working means home-working.

The report, which was supported by Regus, a provider of flexible workspace, combines data from a global 17,000-strong business survey with in-depth qualitative interviews with business people across the world, and demonstrates that working in 'third places' - neither office nor home - is the new normal.

These 'third places' encompass business centres, clubs, libraries and informal areas such as coffee shops. Moreover, the report also reveals that 'third place' working brings a wide range of benefits, including improved work-life balance, reduced stress and improved productivity for the employee, as well as cost-effectiveness, scalability and reduced property commitment for businesses.

More than half (52%) of third place workers globally use business centres for some or all of their working time, 72% of these third place users spend three or more days a week in their favourite business centre or other third place, and 70% of business centre users find them more productive environments compared to more informal locations.

By far the majority of interviewees did not want to work at home. They wanted to work amongst other people who are working, motivated by the synergy and common purpose of other people working around them, with no distractions, benefitting from access to technology and facilities not available at home, and the freedom to focus on their work in a non-domestic, professional environment.

Being able to work in a place close to home radically improves people's work-life balance, job satisfaction and productivity. Convenient location was cited by 73% of respondents as the top benefit of third place working.

Authored by Ziona Strelitz, the report says: "Today's dynamic technological, economic and social conditions create opportunities for individuals and pose new challenges for organisations. Attracting and harnessing talent is a central challenge for business. Third place working that enhances the quality of work life supports this agenda."

 

Mark Dixon, Regus group CEO, said: "This is a very important independent study that underlines just how commonplace third place working has become in modern business. Commercially, we have seen an increasing trend, but the study shows how prevalent, motivating and productive third place working has become."

 

 

1 comment on this article

Your comment

Click here to comment

Third places and creativity

Alison Godding 31 Oct 2011

I found this article very interesting. I think a further benefit of 'third place' working is the potential for greater creativity. I believe that when the work environment is static it can reduce creativity. Technology these days gives many of us the flexibility to work from anywhere. It is convention, habit and sometimes a desire for control that limits the possibility of using technology to is fullest. A change of location, space, atmostphere etc can be just what is needed to spark new ideas and potentially to have conversations with others outside of the business/industry which again can produce further creative thoughts. Being creative puts many employees in the state of flow that is necesary for engagement to occur. When people are engaged they are more able to be creative. Its a virtuos circle. All of this is in addition to the positive consequences already mentioned above. There is work to do before the benefits are fully realised, although some organisations are adapting well. Alison Godding http://twitter.com/#!/EngagementGR www.grassroots.uk.com/employee_engagement

Latest Issue - May 2012

MA Business & Leisure Limited © Copyright 2012, All Rights Reserved