Mutual insurance, retirement and investment group LV= has launched a joiners and leavers survey as part of its investment in employee engagement and talent retention.

LV= has appointed ETS, a provider of employee surveys, to create and manage the survey tool and process. LV=, which won 'most effective recruitment and retention' at the HR Excellence Awards 2011, is now looking to strengthen communication with staff throughout the employee life-cycle with a view to boosting engagement and increasing retention.

David Smith (pictured), LV= HR director, said: "We are focused on ensuring LV= is a destination employer and this survey is part of that objective. Starting a new job is daunting and it is really important to gauge the views of new starters to ensure they are given the support required to perform to their full potential. We are equally keen to get feedback from staff moving on, to use insights that could improve LV= as a company to work for."

Using the solution tool, those joining and leaving LV= will be contacted and invited to give their views. Joiners are surveyed after one week in the business, to get their first impressions, and then again after 30 to 60 days. Questions posed to new starters focus on reasons for joining LV=, the on-boarding process, engagement, training and communication.

Questions for leavers focus on areas including learning and development opportunities, work-life balance and relationship with line manager. ETS business psychologists will also provide training and support to managers at LV= to help them take relevant actions based on survey data.