Coca-Cola Enterprises has built a training environment in the form of a small newsagent to bring training out of a classroom setting.

The Coca-Cola sales team has to carry out site visits, outlet inspections and sales appointment in retail outlets so the organisation hopes a more realistic setting in-house will make the training process more effective.

The company worked with Sundial to build The Coca-Cola Enterprises Retail Training Environment, which looks, to all intents and purposes, like a small newsagent and it has been situated within Highgate House in Northamptonshire for the company to use as a more realistic learning environment for many of its key training courses.

Robin Lilley, head of learning and development for Coca-Cola Enterprises in Great Britain, said: "We wanted to take these courses out of the classroom and hold them in something that more closely resembled the real world in which they’d be putting skills we teach them into practice." 

Cola-Cola Enterprises manufactures and distributes Coca-Cola products, as well as those of other brand owners, and employs around 4,500 people in Great Britain across seven manufacturing sites and a number of regional offices and depots.