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Capital Incentives & Motivation offers ethical employee benefits option to encourage greener behaviour

David Woods , 14 May 2010

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Capital Incentives & Motivation, a division of Accor Services, has launched an ethical employee benefits solution.

Compliments Green, which was launched in partnership with Green Rewards, can be incorporated within any existing employee, channel partner or customer incentive programme or as a new standalone scheme used as a basis for encouraging ‘greener' behaviour.

The programme uses an e-voucher and online account and operates with a points-based system. Once participants have accrued enough points, they choose an environmentally-friendly reward at Green Rewards, an existing internet store that specialises in independently assessed ethical products and services.

Green Rewards has an 800-strong portfolio of reward options including clothing, experiences, organic wine, scooters and garden hammocks. This range of reward options is expanding dramatically as demand for true green products increases.

Derrick Hardman, managing director at Capital Incentives & Motivation, said: "Almost half of all jobseekers say they are more likely to join or stay with a company that addresses social issues and 23% of those who think their organisation is environmentally- aware have an increasing sense of motivation.

"We believe the innovative nature of Compliments Green, with its e-voucher and ethical principles, will make a difference to businesses both externally and internally. Externally because corporations that are actively considering the environment may be viewed in a better light, which is vital in the current competitive climate, and internally so staff and members of the public - whether they pride themselves on being eco-citizens or just want to feel they're reducing their impact on the planet - can be motivated by rewards that appeal to them."

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