News

McDonald's employs advertising agency to enhance its employer brand

David Woods , 07 Jul 2009

54cf7c3b-c1fd-3a3d-495df5b6f8e67b23-jpg

McDonald's has moved away from traditional recruitment advertising, employing a consumer advertising agency to oversee its employer brand.

Following the success of advertising campaigns ‘Not bad for a McJob' and ‘My McJob', the restaurant chain has employed advertising agency VCCP to enhance the company's reputation as an employer.

McDonald's, which currently receives more than 2,500 job applications every day, appointed VCCP after a three-month long pitching process with Oystercatchers.

Jez Langhorn, head of talent and education at McDonald's UK, said: "We are excited to be working with VCCP and are confident it will continue the progressive and eye-catching work that we have already done in the area of employer brand and recruitment."

Further reading

0 comments on this article

Your comment

Click here to comment

There are no comments submitted yet. Do you have an interesting opinion? Then be the first to post a comment.

In this issue: July 2014
fragment image

HR Excellence Awards 2014: Find all the winners inside

Easy being green: Veolia UK's Marguerite Ulrich

Making SME apprenticeships simple

MA Business & Leisure Limited © Copyright 2014, All Rights Reserved