Analysis
Jack Wiley, 21 Oct 2011
Here’s a question: What is the most important thing you want from the organisation for which you work?
For over 30 years, we’ve been putting this question to workers around the world, in an attempt to better understand the factors that contribute to the engagement, commitment, retention and overall satisfaction of employees. In 90% of cases, the answer is one of seven things. In other words, there are seven elements that employees really want from their managers and their organisations. To borrow from the ‘queen of soul’ Aretha Franklin, these seven elements can be summed up using the acronym R.E.S.P.E.C.T. This stands for:
In a nutshell, this is what workers want. So what? Here’s another question: What impact would it have if an organisation gave its employees exactly what they wanted? In simple terms, our research shows that managers and organisations who give their employees what they want - in other words, those who deliver R.E.S.P.E.C.T. - outperform those that don’t. Let’s quantify that statement.
Our study found that organisations that deliver R.E.S.P.E.C.T. - Recognition; Exciting work; Security; Pay; Education; Conditions and Truth - have an employee engagement level that is 117% higher. So, if you want to improve employee engagement in your organisation - or if you’re looking to measure engagement through an employee survey - these are the seven elements on which to concentrate.
What’s more, our study shows that the benefits go way beyond engagement. Because engaged employees care more, perform better and stay longer, those organisations that deliver R.E.S.P.E.C.T. also benefit from 64% higher operational performance and significantly greater customer satisfaction. This translates to the bottom line. Consider, for example, the economic measure of return-on-assets.
On this important metric, organisations in which employees feel they get what they want outperform those organisations that don’t deliver R.E.S.P.E.C.T. by up to ten times. Suffice to say: the impact of fulfilling workers’ most important wants is significant - on employee engagement, customer satisfaction and even the bottom line. Our 30 years of global research boils down to one simple formula for organisational success: Give employees what they want.
Jack Wiley is executive director of the Kenexa High Performance Institute and co-author of ‘RESPECT: Delivering results by giving employees what they really want’.
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