Vacancy: Media manager and digital marketing executive

Comic Relief does a sterling job as a charity, which is why seeing it advertise itself like this is such a disappointment. With this year's theme, 'Do something funny for money', you would think there should be enough scope to use that idea in any recruitment work.

Obviously not. It's a pity that roles such as these can't be advertised with the kind of aplomb that is used to promote Sport Relief. Perhaps that is part of the problem - such high-profile charity events need some 'serious' people to help them achieve their goals. But you can convey that message in your ads without losing the soul of the organisation and hiding its unique personality. That is, after all, key to what Comic Relief is all about - doing something funny to raise money for serious issues.