Up front: Glad we did that - Health and safety

04 Jan 2008

Who: Network Rail
What: Internal communications campaign
Why: To raise awareness of health and safety

Few jobs can be as dangerous as a railway maintenance - just ask NetworkRail. It recorded 30 fatalities between 1995 and 2005, and so decided toraise awareness of health and safety among all of its 15,000 maintenanceworkers. Enlisting the services of marketing agency Aqueduct it devisedan internal communications campaign. This included the production offilms highlighting the dangers of working on the track, with ongoingplans to update them every year. The films have proved so popular thatthe firm's contractors also want to use them. Posters and quizzes weredistributed around depots and a new website is on the way. Results showthat 70% of staff believe the programme changed the way they think aboutsafety while they work.

"The railways have always been a dangerous place to work, so we neededto get a whole raft of messages to our employees," says Mark Shaoul,Network Rail's head of internal communications. "The campaign really hitthe right tone and has proved a great success."

Further reading

0 comments on this article

Your comment

Click here to comment

There are no comments submitted yet. Do you have an interesting opinion? Then be the first to post a comment.

In this issue: July 2015
fragment image

Puzzle it out: The UK's productivity conundrum – and what HR can do to solve it

Best thing since sliced bread: HR at Warburtons

Shining stars: Celebrating 20 years of HR Excellence

Learn a thing or two: Areas of interest for L&D

MA Business & Leisure Limited © Copyright 2015, All Rights Reserved