The company sells the 99p double cheeseburgers that Channel 4’s Dispatches programme recently found had less fat in them than premium Marks & Spencer sandwiches.
McDonald’s has unveiled a new advertising campaign to support its recruitment needs. The ‘My McJob’ campaign shows prospective employees the career benefits and job opportunities available to McDonald’s staff. A series of posters featuring the reasons staff at McDonald’s love their jobs will appear in stores, online and on a billboard at Piccadilly Circus.
Steve Easterbrook, chief executive at McDonald’s, said: Creating 4,000 new jobs is great news for our business and our franchisees, particularly in these tougher trading times.
He added: The UK may be entering choppy economic waters but we can continue offering people a job with excellent career progression, training and development opportunities and flexibility.
The term ‘McJob’ had previously been associated with low prestige work. David Fairhurst, senior VP, chief people officer for McDonalds in the UK and Northern Europe, said the revival of the phrase represented an important milestone in the evolution of McDonald’s recruitment advertising, signalling a more confident and assertive attitude towards the ‘McJob’ term.
McDonald's creates 4,000 jobs as demand for cheap food rises
Rising food prices has gifted burger chain McDonald's an extra two million budget-conscious customers a month, causing it to recruit 4,000 staff to meet demand.
