Cycle to Work Alliance launched by Chris Boardman to raise awareness of cycling's health benefits
David Woods, July 27, 2010
British Olympic Gold medalist Chris Boardman MBE will today launch the Cycle to Work Alliance at a reception in the House of Commons.
Together with Julian Huppert MP, the British Heart Foundation and providers of the cycle-to-work employee benefit (including Halfords, Evans Cycles and Cyclescheme), Boardman will highlight the importance of building physical activities, such as cycling, into daily routines.
With roughly a quarter of the population now obese, and the new Government placing an emphasis on preventive healthcare by encouraging people to live more active lives, the Alliance is campaigning to raise awareness of cycling’s potential to improve individuals’ health.
The parliamentary reception will also be attended by members of the business community eager to consider the role business can play in helping to improve the health and lifestyles of employees.
A spokesman for the Alliance said: "At a time when public health problems are on the rise in the UK, the cycle-to-work scheme is an invaluable way of helping individuals take action for their own wellbeing."